What Favero means to us: heritage, passion, tradition, craftsmanship, fabrication, risk, adversity, and adventure.
The brand Favero was inspired by the life of Pietro Favero (1895-1975), who immigrated to northeastern Pennsylvania in 1912 via Ellis Island New York City.
Pietro was born in 1895 in Vittorio Veneto, Italy, a city that developed a rich and storied bicycling history after his departure.
Like many of our ancestors he was seeking a better life. At 17 years old, he and his best friend conquered the Atlantic Ocean on a ship called the Le Havre in pursuit of the American dream. When Pietro arrived in NYC at 17 years old, he was branded as a laborer who could read and write. His blue collar skills took him to Dunmore, PA where he began working in the coal mines and quarries.
After working hard labor for many years, a new opportunity came his way. Like most laborers living in the mid-atlantic in 1939, they went to work for Bethlehem Steel, who was a world leader in supplying military and construction industries.
His courage, work ethic, and faith forged a life for him and his six children. After 15 years at Bethlehem Steel he pursued his dream as an entrepreneur and opened a corner grocery store selling fresh produce from local farms near Pen Argyl and Wind Gap, PA.
The company was founded in 2017 by Justin Favero, a fourth generation entrepreneur and descendant of five generations of garment, steel, coal mining, and metal factory workers. Justin currently serves as the brand’s Creative Director and oversees operations, product design, and creative initiatives on a day to day basis. He has been pursuing meaningful and passion driven ventures that enrich humankind since 2001.
“My great grandfather, Pietro Favero, came here in 1912 to give his family a better life. He worked and sacrificed in the coal mines of Pennsylvania like so many other Italian immigrants. I’m the son of steelworkers, coal miners, fabricators, artists, entrepreneurs, and risk takers.
Riding and restoring bicycles helped me in my most challenging times and I can only hope to pass along the joys and freedoms that owning a bicycle and experiencing the bicycle culture can offer. I have and still depend on bicycles as my only mode of transportation. I’m grateful for the hours spent riding, meditating, and connecting with the environment in ways that only riding a bicycle can offer. That is when I create products and ideas for the brand. It’s the collection of thousands of those moments that put me on a trajectory that led me to writing this very sentence.
Favero is my calling and it’s been my vision since 2015. That year was a very tough time. But through a series of life changing events, this obsession and duty was birthed.
There are over 40 talented humans who are part of our team and have put their time and creative energy towards making this dream a reality.
It’s been an exciting journey to develop the most amazing products that will represent one of the world’s first luxury bicycle lifestyle brands. I’m excited show our company to the world."
Favero & Co. — Following our hearts since 1912
Live free, ride free. Create and live with uninhibited expression while inspiring the growth of riding for physical, mental, social, financial, and environmental health.
We strive daily to be an expert at developing and creating fine bicycle storage and display concepts, bespoke home furnishings, premium ready-to-wear bicycle fashion, and bespoke limited-edition cycle collections.
Our products are handcrafted in the United States and Italy by expert artisans using the finest materials on earth.
A true love for experiencing life on two wheels is at the core of our mission. We are bicycle and design enthusiasts, who create for humans who love bicycles and embrace the lifestyle.
Favero is a living and working homage, embodying the history, culture, competition, and joyous recreation of bicycling and motorcycling and the international community which it builds.
We welcome you to the House of Favero.
Favero products are an elegant reflection of vintage and modern influences found in art, architecture, nature, travel, love and relationships.
Our limited edition and one-of-a-kind collections are impressively designed and handcrafted in the United States and Italy.
The vision, skill, and experience of talented Favero craftsmen is unparalleled. This talent combined with the right tools and the highest grade raw materials available result in a truly remarkable line up of high quality products.
Bicycles support our human urge for exploration, discovery, and adventure. To help fulfill this native desire for bicycle purists, commuters, collectors, track riders, messengers, weekend warriors, beach cruisers, and pro cyclists alike is an honor.
We also believe that bicycles carry energies and purpose - some would even say a soul. They are called into the lives of their stewards for specific reasons to bring joy or function and we hope our products live our their purpose for whomever needs them.
Motive & Mindfulness
The motives that fuel our team:
To create the most beautifully engineered, artistic, meticulously handcrafted bicycling inspired goods on the planet.
Source fine, exotic, recycled, upcycled, sustainable, and earth friendly materials and production processes.
To build a global platform to promote bicycle safety and awareness thru philanthropic initiatives and powerful brand messaging in order to save lives and humanize interactions on the roads we all share. Proceeds from sales support the Alzheimer's Association, One Tree Planted, and People for Bikes.
Providing experiences that bring people together to join in competition, fellowship, and celebration.
The journey is just beginning and we are so excited for all of you to join us on the ride.
Art & Expression
We haven’t finished our thoughts on this yet…but please come back soon to check it out :)